More and more travelers are discovering the benefits of direct booking with hotels, making search engine optimization strategies more important than ever for hotel and resort marketing. Our digital marketing specialists have determined the top three SEO strategies for hotels and resorts based on decades of combined experience getting hotels, resorts, and B&Bs found online.
Tag: search engine optimization
How To Properly 301 Redirect A Website Domain
It’s a common question that pops up. You own several domains and host duplicate copies of the same site (or simply point them all to one site). Your business strategy changes and so does the need to change to a new domain. You buy out your competitor’s site but just want to point it to your own. There […]
JC Penney Denies Hand in Black Hat SEO Techniques and Results in Googles Corrective Action
The debate over White Hat vs. Black Hat SEO is in the National spotlight with an article in the NY Times entitled “The Dirty Little Secrets of Search.” The ultimate goal of any SEO, whether using White Hat or Black Hat techniques, is to get their client’ website to rise to the top of the […]
A Look at 2011 and the Future of Internet Marketing
With 2011 almost upon us, I wanted to give you some ideas to add to your Internet Marketing campaign. The following areas should be on the forefront of your future. Website – Engagement is the key word for 2011. Not only should you engage with Social Media, but you should engage with visitors directly on […]
On-Site SEO More Important Than Ever
You may have heard this phrase circulating within the SEO World … “Likes are the new links”. Let’s explore this briefly and ultimately show you how it plays into your Search Engine Optimization campaign. It is well known that an incoming link has contributed ultimately to your rank within the search engines. A quality incoming […]
Who Would Google That?!
How would you like typing a serious question about international politics, for example, into everyone’s default search engine — Google — and see in the suggested search box ‘france is set to concede that it is aware of an alien presence on earth by no later than Friday’? In the world of internet marketing, these […]
Yahoo! and Bing – The Time Is Now
Editor’s Note: This post was originally written in August 2010. Back then it did look like Bing and Yahoo had an opportunity to gain appreciable market share away from Google. The results of the past decade told a different story. We have updated the article to reflect the current circumstances. On a daily basis we […]
Making Customer Reviews a Priority and Part of Your Marketing Battleplan
Customer Reviews Increase Conversions! We know that reviews are an important and featured piece of information, right? And we know that they can have a dramatic effect on conversion rates, right? Yes, we do and here’s how. In July 2009, the Nielson company conducted a study of 25,000 consumers in 50 countries. Ninety percent of […]
Your Internet Marketing Budget: Cut to the Chase!
Whatever your business: real estate, dining, travel or retail, the economy is certainly making itself known to you in one form or another. Managing your internet marketing budget during this time is a challenge, no doubt about it – you definitely want to get the most from your online advertising dollar. So…how do you decide […]
The Power of Optimizing PDFs
Are you running out of optimization ideas for your website? Looking for a little bit of inspiration to get you back on track? (we know you’re not, but just in case there’s a brain freeze today we thought we’d ask) Then we’d like to recommend that you take a look at the PDFs on your […]
Social Media Fatigue: For Real, or Not?
So….you’ve worked hard to garner a bevy of Facebook fans and Twitter followers. You are blogging, Tweeting, Digging, gaining friends and fans and linking everywhere. These online social media environments can create a vibrant, relevant, active platform that will benefit your business in any number of ways. As your network grows, however, you may find […]
Penetrating the Google Ten Pack
The Google Ten Pack is considered “prime real estate”. But what is it that those ten sites have that your site might not have? Today we’ll explore some simple changes that will help catapult your site into this section. If these simple changes don’t do the trick, give us a call and we can provide […]
Google Results Page: Improvement Alert!
As announced by Google, they have rolled out two new result page improvements. The one we will focus on today is their LONGER SNIPPETS improvement. Typically, when you search in Google, your results page will return a Title with about a line and a half description from which you will make the decision if this […]
SEO: Your Small Business Partner
Thinking outside the box is standard procedure in the world of internet marketing! A sophisticated and intelligent world-wide market has succeeded in demanding (and receiving) better quality websites, professional writing and copy, lightning-fast speed, slick audio and interactive environments. So…what if you’re a ‘Mom and Pop’? Maybe you have a small brick-and-mortar shop, have a […]
“Mannix Marketing [is] the Best in the Business”
Don’t believe me? Our clients certainly think so. Check out what they have to say about the Internet Marketing job we do by reading the testimonials throughout our website. Go ahead. I’ll wait. Pretty convincing, right? A large list of detailed testimonials from actual customers. If you don’t have testimonials on your site you are […]
Online Articles = Free Internet Marketing
Whether you are just starting out with a brand new website or are on your way to becoming an experienced internet marketer, the value of online article submissions can’t be overemphasized. Internet articles can be a significant tool in improving your rankings within the major search engines. They can also work to increase traffic to your […]
Mailbox Review – “Top 563 Ways To …”
As I stated in a previous blog on newsletters, I tend to receive and read more than the average person. And as I look in my email folder for newsletters, the subject lines sometimes read like a countdown to liftoff: “Organic SEO Top 10 Myths”, “Top Six Internal Linking Tactics To Get Top Google Rankings” […]
Blogging: The How-To
Blogging has always been around, but why the sudden push to “get it going”? Just like journaling or passing notes in class, blogs are personal sentiments that have many benefits. Share your thoughts, post some questions, and get your audience involved in what’s going on in your world. That’s what blogging is all about. Social […]