These days, there’s no shortage of tools for managing social media accounts, researching keywords, and brainstorming ideas for content. As a busy marketer, this can make it hard to know which options best suit your needs. Whether you’re trying to schedule posts for social media, create custom graphics, or determine what type of content will resonate with your audience, here are some the tools that grab the attention of our digital marketing strategists and were recently shared at our M2Con digital marketing conference in Lake George.

Social Media Tools – Create Professional-Looking Graphics

Everyone knows that posting eye-catching visuals can help you stand out in the flood of posts on Facebook, Instagram, Twitter, and other social media platforms. In the past, if you didn’t possess the skills (or software) for design, then creating stunning visuals often hinged on finding a professional graphic designer to do the work for you.

Today, you don’t need to be a graphic designer to create amazing visuals for social media. is a tool that lets you quickly and easily make professional-looking graphics on the fly. Even better, Canva offers templates that have the specific dimensions for different social media platforms. – Schedule Your Posts, Get on With Your Day

Once you know what to post to social media, the next step is carving out time from your busy schedule to actually share that content so it can reach your audience. Finding “five minutes a day” to post to your company’s Instagram account can be a burden, especially if social media isn’t a natural part of your daily routine.

Fortunately, can be a huge time-saver because it lets you quickly and easily schedule a set of posts for the days and weeks ahead. Rather than interrupting your day to manually post a new image to Instagram, Later allows you to automate postings so you can get back to your busy schedule.

Keyword Research and Content Creation Tools

Spyfu – Research Your Competitors’ Organic and Paid Keywords

Have you ever wondered what keywords are driving traffic to your competitors’ websites, what keywords they’re bidding on with paid search, and which websites are sending them quality backlinks?

Spyfu is a robust tool that shows you this information, and then some. Getting a grip on these items can be extremely helpful for shaping your SEO and overall marketing strategy.

BuzzSumo – Discover Content that Creates Buzz

Are you scratching your head wondering what to blog about? You’re not alone! One of the first questions companies typically ask when it comes to blogging is “what should we write about?”

To help you get an idea for which types of topics generate shares and engagement online, we suggest giving BuzzSumo a try. BuzzSumo makes it easy to find out what type of content resonates with people, which can take some of the stress out of the brainstorming process.

Google Keyword Planner – Find the Terms Your Customers are Searching

Finally, one of the cornerstones of great SEO is determining which keywords and search phrases potential customers are using to look for your products or services online. By understanding which terms people are using to search for your products or services, you’ll know what terms to incorporate throughout the pages, blog articles, and other types of content on your website.

By using Google’s Keyword Planner, you can get an estimate of the popularity of certain keywords and search phrases based on the search volume. Keyword research shouldn’t rely on one source of information, of course, so be sure to reference a few keyword tools and techniques in addition to Keyword Planner to get a more robust perspective on which terms and phrases to infuse throughout your website and content.

Keyword Planner


Tools like,, and others mentioned above can be incredibly helpful as you look to make your social media and marketing strategy more efficient. Of course, these are just tools- they aren’t going to do all of the work for you. If you need help taking your digital marketing strategy to the next level, contact us today!

About Sara Mannix

Sara Mannix is the CEO of Mannix Marketing, Inc., a Digital Marketing Agency headquartered in Glens Falls, NY. She founded Mannix Marketing in 1996 with a goal to get clients "found" on the web through organic Search Engine Optimization (SEO). The company now serves over 1500 clients worldwide and employs a team of over 30 specialists, still operating under the tagline "We Get You Found On The Web." This multifaceted company is an industry leader, specializing in organic SEO, Link Earning, SEO-friendly Website Design, Online Advertising, Social Media and more. Mannix Marketing also has one of the largest portfolios of tourism and city guides in Upstate New York. These guides, which include,,,, and, reach over 10 million visitors a year. Corresponding social media profiles for the region extend this reach to millions more on Facebook, Twitter, Pinterest, LinkedIn, YouTube and more.