A Redesign Focused on Converting More Site Visitors to Leads
American Heating Company designs and manufactures industrial heating solutions for companies around the world. When they reached out to Mannix Marketing with the ultimate goal of modernizing their online presence, growing their visibility in the search engines, and attracting leads from the web, their existing website wasn’t set up with today’s buyers in mind. Not only was their presence in the search engines minimal, the website lacked the educational content, lead generation forms, and calls-to-action needed to convert visitors into leads.
- 20% Increase in Website traffic
- 51% Increase in Organic Traffic
- 3x Increase in Conversions
The first phase of this program entailed a website redesign to help American Heating Company showcase their industrial heating equipment (including hot oil heaters, heating coils, heat exchangers, and more) and make it easy for prospects to request a quote online.
After creating a professional, responsive, SEO friendly website, we initiated a monthly marketing program to continue growing the company’s search engine rankings for important keywords, attract more prospective customers to the website, and convert those visitors into sales-qualified leads.
American Heating Company gained placements on the first page of Google organic search results for a variety of competitive keyword phrases, including (but not limited to):
- asphalt process heating
- thermal fluid steam generator
- thermal fluid heaters
- chemical process heating
- suction heaters
- industrial heating systems
- thermal fluid steam generators
- industrial hot oil heaters
By late 2016, roughly one year after launching the new website and kicking-off the digital marketing program, American Heating Company had already experienced dramatic growth in terms of traffic and leads.
- Website traffic increased by 20%
- Traffic from Organic Search increased by 51%
- Time on Site increased by 28%
- Pageviews increased by 37%
- Conversions through the website increased nearly 3X
The success of this B2B SEO campaign was also recognized by two marketing industry awards organizations. In 2017, the American Heating Company B2B SEO campaign was selected as a finalist for the Killer Content Awards in the Agency Partnership category. In 2018, the campaign made the shortlist for the Interactive Marketing Awards in the ‘Best Interactive Marketing – B2B’ category.
Hiring Mannix Marketing has been one of the best decisions I have made. They have transformed my outdated website to one of the best in my industry and created a specific SEO program that has placed me on the first pages of all my important search phrases. The knowledge they have concerning SEO has simply blown me away and has paid off significantly.
| American Heating Company