Small & medium businesses have faced many threats over the years. This coronavirus pandemic has only made it more difficult for business owners. With physical stores closed, e-commerce and digital marketing have become crucial for struggling businesses to reconnect with customers. In response to the COVID-19 crisis, Google has committed to helping small and medium-sized […]
Has COVID-19 changed your marketing? You’re not alone. Every business is unique, but many make a common mistake when times are tough. They stop marketing, instead of changing how they are marketing. There are missteps to avoid, and opportunities that you don’t want to miss. That’s why recently we put on a 45 minute webinar […]
That is the reality that restaurants in New York State and across the nation are facing. The Challenge Ravenous, a chef-run restaurant in Saratoga, specializes in custom crepes, poutine, pomme frites and dipping sauces. With dine-in seating off the menu, sales quickly dropped. The owner, David Zuka, needed a fast, effective solution that would keep […]
Past experience proves that businesses that market during tough economic times experience significant gains over competitors when the sun shines again. Now is the time to stay visible. Consider a Limited Take Out Menu Have a lot of families looking for meals that feed four? Located near a business with essential employees who are looking […]
If you’re a marketer for a senior living community, here’s two questions to ask yourself: Is your senior living community marketing on Facebook? Is your senior living community marketing on Facebook well? Many senior living communities are on Facebook these days, but that doesn’t mean every community is using their Facebook’s page’s potential to the […]
Is your business using Facebook Stories? If not, your page is missing out on the visibility and engagement from the 150 million people using Facebook Stories daily. What Are Facebook Stories? Facebook Stories emerged in March 2017 as Facebook’s answer to capitalizing on the success of Snapchat and Instagram stories. Facebook Stories are short photo and […]
On August 26, 2019, Facebook officially launched its Special Ads Category update to “help prevent discrimination in ads that offer housing, employment and credit opportunities.” Unfortunately, these changes have dramatically shifted Facebook Advertising efforts if you fall under one of these three categories, making it extremely difficult to target audiences you once were. The Special […]
Mannix Marketing took home the 2019 US Search Awards for the competitive “Best Use of Content Marketing” category for Senior Digital Marketing Strategist Lisa Bishop’s diligent work on Adirondack Mountain Land’s content marketing campaign. “We are so proud and excited to receive a US Search Award for our work with Adirondack Mountain Land,” said Jennifer […]
Are you posting on Google My Business? You may think it’s a waste of time to be regularly updating your Google My Business profile with posts, but if you’re not, you’re missing out on valuable opportunities to improve your Local SEO. Below, we’ve recapped what Google My Business posts exactly are and why they’re so […]
In the world of digital marketing, content is king – and has been for a while. Though website styles and layouts have evolved, user preferences have changed and algorithms have been adjusted, great content has remained a key staple of successful websites. And that likely won’t change anytime soon.
If you think manufacturing isn’t sexy enough for great digital marketing, then think again! Your product or products are interesting to your customers, which means you have the potential to create an engaging and lead-generating manufacturing website. The process for creating lead-generating manufacturing websites is very similar to the techniques used by B2C and B2B brands with […]
Demand for senior living services has increased due to an aging generation. However, the rise of new community developments geared towards this larger senior population has led to stiff competition within the senior living industry. Gone are the days where people had 1-2 senior living communities within their local area to choose from. So how […]
No matter what type of restaurant you own, Facebook is a great way to promote your business. Facebook has over a billion users with many active #foodies who love to follow and engage with their favorite restaurants. The Facebook platform is one of the most efficient ways to reach these users with free business pages […]
Recently, this question popped up on one of my LinkedIn Groups from a local business who had been obviously scammed by an SEO company. It’s a great question, and one that’s well worth exploring. How to Sniff Out SEO Scams As SEO experts ourselves, it pains us to hear clients tell us horror stories about SEO […]
If you do any marketing for a hotel, having a PPC campaign (also known as paid search, SEM, search engine marketing) ready to go at the drop of a dime is a must. Even if you don’t have it active all the time, the ability to market to segmented audiences whenever the need arises is […]