In the world of digital marketing, content is king – and has been for a while. Though website styles and layouts have evolved, user preferences have changed and algorithms have been adjusted, great content has remained a key staple of successful websites. And that likely won’t change anytime soon.
If you think manufacturing isn’t sexy enough for great digital marketing, then think again! Your product or products are interesting to your customers, which means you have the potential to create an engaging and lead-generating manufacturing website. The process for creating lead-generating manufacturing websites is very similar to the techniques used by B2C and B2B brands with […]
Demand for senior living services has increased due to an aging generation. However, the rise of new community developments geared towards this larger senior population has led to stiff competition within the senior living industry. Gone are the days where people had 1-2 senior living communities within their local area to choose from. So how […]
No matter what type of restaurant you own, Facebook is a great way to promote your business. Facebook has over a billion users with many active #foodies who love to follow and engage with their favorite restaurants. The Facebook platform is one of the most efficient ways to reach these users with free business pages […]
Recently, this question popped up on one of my LinkedIn Groups from a local business who had been obviously scammed by an SEO company. It’s a great question, and one that’s well worth exploring. How to Sniff Out SEO Scams As SEO experts ourselves, it pains us to hear clients tell us horror stories about SEO […]
If you do any marketing for a hotel, having a PPC campaign (also known as paid search, SEM, search engine marketing) ready to go at the drop of a dime is a must. Even if you don’t have it active all the time, the ability to market to segmented audiences whenever the need arises is […]
Mannix Marketing took home the Bronze Award for “B2B Website Design” in the Summit Creative Awards 2019 competition in recognition of the agency’s work with Champlain Stone. The award was announced this week via their website and highlights the work of website designer Brendan LaRock. “We are truly honored to receive an SCA Award for website […]
It’s officially summer! For many of us in the tourism industry, that means our busiest season is in full swing. Although you’re likely juggling a packed schedule of work demands and other obligations, there’s one more thing you should put on your summer to-do list: planning your business’s fall marketing strategy. It may seem crazy […]
In my last blog post on digital marketing for hotels, I discussed how online travel agencies (OTAs) are brandjacking your direct bookings by bidding on your brand terms in branded search results. If you’ve followed those tips, hopefully you’ve beaten the OTAs at their own game and are now getting more paid search traffic to […]
We all know Google rules the internet. Now it’s your turn to rule Google. Google My Business (GMB) is quickly becoming one of Google’s main products, allowing businesses with physical locations manage their online presence across Google Maps and Google Search Results. Because of this, I wanted to share some of the main reasons why […]
The American Disabilities Act (ADA) is a law guaranteeing that people with disabilities have the same opportunities as everyone else. In 2017, Winn Dixie in Florida lost a pivotal court case which established case law that websites must be accessible to people with disabilities. In April 2018, the World Wide Web Consortium (W3C) released WCAG […]
*Please note: we are not tax experts or legal consultants and this is not legal advice. We advise you to talk to your tax advisor for confirmation. If you have a website for your business, you’ve more than likely heard the term “website accessibility” thrown around lately. Recently, several small local businesses have received demanding […]
fAre your email newsletters losing their pizzazz? Email is the most effective digital marketing channel to connect with your customers. With 85% of adult Internet users on email, it outranks Search Engines and Social Media in popularity. A well-crafted email newsletter can drive traffic to your website, boost sales, and grow your social media following. If […]
*Please note: we are not lawyers and this is not legal advice. Your website needs to be accessible to people with disabilities or you could face a lawsuit—but what does that mean? Numerous local businesses are being sued as their websites are not coded to be read by screen readers and to be used by […]
When you begin a new website design project with Mannix Marketing we’ll follow a series of steps to bring your new website from concept to reality. The purpose of this article is to give you an inside look at our website design and development process so you have a better understanding for what to expect when working with our web […]